Norwegian firm Telenor Wednesday appointed its strategy and regulatory affairs head Morten Karlsen Sorby as the new Chief Executive Officer of its Indian telecom arm Uninor effective immediately. Morten's vast experience from the global mobile industry and solid leadership skills will inject new energy and further insights into the already empowered Uninor team, Jon Fredrik Baksaas, President and Chief Executive Officer of Telenor Group, said in a statement. Telenor holds a 74 percent stake in Telewings Communications, which manages and operates Uninor. The appointment of the new Uninor CEO comes as the company prepares its strategy for India's spectrum auction, scheduled from February 3. The last date for submitting entries for the auction is January 15.