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'With all our heart': Now, AirVistara and SpiceJet indulge in Twitter banter

May 27, 2015    

Twitter wars are the new normal. Be it politicians, celebrities, CEOs or brands. These epic brand "battles" may not be as dramatic or snarky as celebrity feuds, but when brands bring their social media sass, you've got to notice it.While e-commerce Twitter wars are not unusual, it is a PR win for both parties, as the exchange garnered thousands of re-tweets from respective communities. As the brands personalities shine through, their humour resonates with followers and draws some added publicity. The latest to join the Twitter slugfest are Indian airlines SpiceJet and AirVistara.On ...

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