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Sony beats Ten Sports bid for Sri Lanka vs India

Jul 07, 2015    

Sony has bagged the broadcast rightsfor next month's India-Sri Lanka Test series by paying awhopping USD 3.25 million to SLC.The amount is a good USD 1.4 million more than thecompeting bid from Ten Sports, reports ESPNCricinfo.Sri Lanka Cricket (SLC) had expressed disappointment overthe initial bid by Ten Sports of 1.85 USD and had approacheddifferent companies for an increase.The board has an ongoing seven-year deal with Ten Sportsbut this tour was sold separately because it had not appearedas a home series in the Future Tour Programme.PTI

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