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Oracle buys Datalogix in cloud data push

Dec 23, 2014    

Oracle has acquired Datalogix, a company that offers digital marketing data as a service. The acquisition helps the tech giant with data about consumer online purchasing patterns. Datalogix helps brands track whether consumers who saw their online advertising actually went on to buy products in-store. It aggregates and provides insights on over $2 trillion in consumer spending from 1,500 data partners across 110 million households to provide purchase-based targeting and drive more sales.Over 650 customers, including 82 of the top 100 US advertisers such as Ford and Kraft, as well as 7 of the t...

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