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Big-data analysis How IT firms like SAP, Oracle helped Modi win

Jun 18, 2014    

There's no denying that social media and the Internet played a big role in this year's elections, already called India's most digitally connected election. But the role of tech, it would seem was not merely limited to social media and user based interactions. An Economic Times report has said that IT firms such as SAP, Oracle, InMobi, actively partnered with BJP to help them get real-time updates and analysis during the elections.The ET report quotes on an internal email sent out "by Mathew Thomas, vice-president Strategic Industries, SAP Indian Sub-continent, congratulating the SAP Labs ...

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