Sep 04, 2013
From camel races to breathtaking vistas: Check out the stunning Incredible India campaignThe Incredible India campaigns have done an excellent job of presenting India to the outside world. They showcased the length and breadth of the country through eloquent pictures that evoked wonder and curiosity about the country.
It is now time to take the 'Incredible India' brand forward. The Ministry of Tourism, briefed Ogilvy & Mather to delve a little deeper into what made India truly incredible for the new campaign.
After conversations with travellers from around the world, and an extensive study of travel blogs, the Ogilvy team identified several different kinds of travellers - some want adventure and romance, others are keen to explore the culture and learn its history, and some want to travel her to soak in India's offering of peace and tranquility. India has a fitting offering for every kind of traveller.
Discussions between the agency and client led to the articulation of the idea: 'Find what you seek.'
It was based on the insight that India can be what any traveller wants it to be. The campaign (a total of nearly thirty pieces includes press and outdoor advertising) covers a range of experiences in India through the eyes of the tourist.
Apr 24, 2013
Bajaj Pulsar: 'Puslar 200NS - PulsarMania2'Array
May 17, 2012
Piyush Pandey wins Clio Lifetime Achievement AwardClio named longtime executive chairman of advertising agency Ogilvy & Mather India, Piyush Pandey, as the recepient of the Clio Lifetime Achievement Award. Pandey is the first Asian recipient of the award.
Oct 19, 2009
Google Goes Global With Apps, Has 2 Million CustomersGoogle Inc said more than 2 million businesses now use its online office software.