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Nissan to launch cheaper Datsun car in India to push sales

Mar 20, 2015    

NEW DELHI (Reuters) - Japan's Nissan Motor Co (7201.T) plans to launch its cheapest model in India, a sub-$5,000 compact under the Datsun brand, a senior company executive told Reuters on Friday.The unnamed small car will be launched within 18 months and be priced lower than Nissan's current cheapest model, the Datsun GO, which is sold for as little as 324,000 rupees ($5,193), Guillame Sicard, president for Nissan India, said."It is a smaller car than the Datsun GO and will be more competitive," he said, without committing to a price. "It will be a cost-effective positioning.&qu...

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