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Nissan deploys Adobe Marketing Cloud globally to deliver integrated brand image

Apr 15, 2015    

Adobe has announced that Nissan has deployed Adobes digital marketing solution, Adobe Marketing Cloud globally as a unified digital marketing platform for Renault-Nissan Alliance, to help the company deliver an integrated customer experience and consistent image across its multiple brands.Nissan manufactures vehicles in twenty countries and regions around the world, deploying three renowned brands Nissan, Infiniti and Datsun through its office locations in each respective country. The company aimed to optimize cost efficiency through data analytics and asset management while sustaining brand...

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