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Mobile first strategy: Flipkart just acquired mobile marketing firm Appiterate

Apr 29, 2015    

E-commerce major Flipkart has been very clear about its mobile-only strategy, and in order to strengthen its presence in the area of mobile technology, it has acquired a New-Delhi based mobile engagement and marketing automation company Appiterate.Appiterate helps e-commerce companies target consumers better through push notifications and in-app messages. The founding team has a strong experience in the mobile app space and has in the past built mobile apps for companies such as Microsoft, Zomato, Groupon, Sears etc.In a short span of 1.5 years, Appiterate has carved out a niche in the industr...

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