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Why ICC, BCCI and Pepsi need to learn from FIFA-Coke developments

Nov 25, 2014    

No amount of criticism from any quarter seems to rattle the ICC and the BCCI, both steadfastly supporting beleaguered BCCI president N Srinivasan even as the Supreme Court continues to question the way BCCI, cricket in general and the IPL is being run.Speaking on the Mudgal committee report, the Court said, If you allow these things to happen, then you are killing the game of cricket.Going by their reactions in the past to comments as scathing as this, it will be no surprise if both the ICC and the BCCI issue a statement in support of Srinivasan and Srinivasan will carry on regardless.The ICC...

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