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Fiat Chrysler's new Alfa Romeo puts deal-hungry CEO to the test| Reuters

Jun 23, 2015    

MILAN Fiat Chrysler Automobiles (FCA) will launch the first of a new range of Alfa Romeo cars on Wednesday, the lynchpin of its turnaround plan and potentially an opportunity to attract a cash-rich merger partner. Chief Executive Sergio Marchionne is betting on the 105-year-old Alfa brand to help FCA take on German rivals BMW, Audi and Mercedes-Benz in the fast-growing and high-margin market for premium cars. The new mid-sized sedan will have a six-cylinder engine derived from FCA's top-end Ferrari brand and will draw on Alfa's racing heritage to help it stand out against "boring German r...

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