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IBM, Facebook team up to deliver personalized brand experiences through people-based marketing

May 07, 2015    

Facebook and IBM Commerce have announced that they will collaborate to provide the worlds leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.Starting today, IBMs marketing cloud clients can now utilize Facebooks powerful ad capabilities such as Custom Audiences, along with IBMs deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time. Using IBMs new Journey Designer, brands can create personalized customer experiences across all engagement touch points and...

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