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App-only Myntra wants to be the Facebook of fashion: Personalised, social and mobile-specific

Aug 03, 2015    

Take a picture of your friends shirt that you love, and Myntra will find it, or a close match.After killing its web presence in May in favour of an app-only platform, a move lauded by many but seen as ahead of time, Myntra is all set to take its user experience to the next level. It wants to give shoppers on its mobile app a better engagement experience by allowing them to follow friends and brands, like, comment, share and buy products, according to a report in the Economic Times.Social media has inspireda new kind of shopping which is based on peer-to-peer sharing of content, so ashoppable ...

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