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ESPN joins hands with MSM to launch sports channels in India

Oct 08, 2015    

Sports fans in the Indian subcontinent will be spoilt for choice after Indian Premier League (IPL) rights holder Multi Screen Media (MSM) and sports broadcaster ESPN announced plans on Wednesday to launch new channels and foray into digital market.ESPN, a Walt Disney unit, exited India in 2012 after a split with Rupert Murdoch-owned Star TV, which owns the rights to cricket-crazy India's home international matches and domestic tournaments, excluding the annual IPL Twenty20 competition.As part of the "long-term" deal, Sony Corp-owned MSM will rebrand its sports channel KIX as SONY ESP...

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