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Edelman's inaugural consumer study 'brandshare' proves it pays to share

Oct 03, 2013    

Edelman today introduced 'brandshare', a new global study that explores the value and dimensions of inclusive brand marketing. The study was conducted with 11,000 people in eight countries to find out what happens when a brand shares in the truest sense of the word. Of these, the study connected with 2,125 consumers across 17 states in India, to evaluate 75 brands across 12 industry sectors. 'brandshare' measured six dimensions of sharing - shared dialog, shared experience, shared goals, shared values, shared product and shared history - and found a link between effective brand sharing and bus...

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