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Edelman Trust Barometer Trust in business remains highest in India

Jan 29, 2014    

Edelman has released the 2014 India findings of the Edelman Trust Barometer. The findings indicate that people in India generally look at business to lead for change as the most trusted institution in India. The survey has also found that NGOs have emerged as a close second in the four sectors ranked in the barometer. Trust in media and government slipped in 2014, according to the study.The 2014 India findings demonstrate that trust in India is fragile. Trust in business is high, but this implies higher expectations from business. Increasing trust in NGOs means they are being looked at as an a...

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