The Delhi Metro Rail Corporation now plans to auction the right to name metro stations in a bid to develop its business. So companies reportedly can name metro stations after their brands... but of course the privilege will not come cheap. This unique step will not just be beneficial for the corporation itself, but it will help big brands advertise as well. The<em> Times of India</em> <a href=http://timesofindia.indiatimes.com/city/delhi/Delhi-Metro-to-let-you-buy-the-right-to-name-stations/articleshow/38982653.cms target=_blank>quotes</a> Anuj Dayal, Delhi Metro spokesman as saying, The selected bidder or licensee shall have exclusive semi-naming rights at selected Metro stations. The licensee will suffix the brand name with the name of the station. In addition, the licensee shall also be granted advertisement rights at the station.