Chennai Super Kings.
Chennai Super Kings (Tamil: சென்னை சூப்பர் கிங்ஸ் (often abbreviated as CSK) is a franc
It may have been born out of IPL but Chennai Super Kings is looking to expand beyond cricket with plans to set up 'health cafes' and setting a target of garnering over 60 per cent of revenues from business outside the T20 league in about 10 years time. The franchise owned by India Cements has also signed up car maker Nissan and Chennai-based real estate firm VGN as sponsor partners as it gears up for this season. It has been six years since Chennai Super Kings came into existence. While our core remains cricket, we have been also expanding in other sports such as chess, snooker, tennis and badminton. Now we are experimenting with the idea of health cafes, India Cements General Manager Marketing Chandrabhan told PTI. He said the first of the health cafes, which will also have merchandise stores and games facilities, will be opened in Chennai this year between April and June.
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