Bollywood may become India's greatest export, says USCC. But is it really creative?
Maybe its because of all the big-budget movies set in America (and shot in Canada) or because President Obama met Mallika Sherawat, but the US Chamber of Commerce has woken up to Bollywood. Recently, it issued a statement that informed readers that the creative sector lies at the heart of the Indian culture and economy and that creative content may edge its way up to be Indias greatest export. But ...
