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BMW eyes new business opportunities with autonomous cars| Reuters

Sep 16, 2015    

FRANKFURT German carmarker BMW is preparing to rethink its products, design and business models for the advent of driverless cars, a board member at the Bavarian company said on Tuesday.Peter Schwarzenbauer said the competitive advantage for premium carmakers will be rooted in their ability to offer a portfolio of transport options far beyond just selling a car. The ability to hail an autonomous car instantaneously may lead to a convergence between business models being offered by taxi services, limousine rides and car sharing, Schwarzenbauer, the BMW board member responsible for the Mini bran...

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