" I think we weren’t prepared for the Big 12 last year "
Oliver Luck (football)
" We knew going into the Big 12 that the first couple or three years would be a financial hardship. And so far it has been ... But you have to look at it mid-term to long-term. Last year was difficult. This year and the upcoming year are still going to be tough. But when you crunch the numbers you have to recognize that those tough years will disappear. "