Amul's India - The Amul Campaign
The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fan...
Farmer empowerment: Is Amul model better than retail FDI?
In the thick of the retail FDI debate, General VK Singh made a statement that went by largely unnoticed. Pitching Amul model against FDI in retail, he said the former is an excellent model to empower farmers.The statement warrants a closer study of the Amul model for more reasons than one.First and foremost, it seeks to compare the co-operative model with the corporate-run, contract farming ...
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