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Aditya Birla Group goes digital, makes e-commerce debut with abof.com

Oct 16, 2015    

Mumbai: With online retailers stealing a march over traditional formats, conglomerate Aditya Birla Group today entered the e-commerce space by launching fashion portal abof.com."The e-commerce sector is a sunrise sector from an investment point of view. While a lot has happened in the last couple of years, a lot more is yet to happen in this space," Aditya Birla Group chairman Kumar Mangalam Birla said at the launch.[caption id="attachment_2149279" align="alignleft" width="380"]Read More