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Aditya Birla Group goes digital, makes e-commerce debut with

Oct 16, 2015    

Mumbai: With online retailers stealing a march over traditional formats, conglomerate Aditya Birla Group today entered the e-commerce space by launching fashion portal"The e-commerce sector is a sunrise sector from an investment point of view. While a lot has happened in the last couple of years, a lot more is yet to happen in this space," Aditya Birla Group chairman Kumar Mangalam Birla said at the launch."With, we aim to offer a wide but curated range of merchandise and a differentiated shopping experience that can compete with the best in the world. We see ...

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