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SKIP BAYLESS SAYS THE PATRIOTS WILL GO 18-1 AND WIN THE SUPER BOWL THIS YEAR

ESPN FIRST TAKE.

Budweiser win: How social media multiplied Super Bowl messages

Feb 05, 2013    

Yesterdays Super Bowl had a number of interesting aspects. We saw a blackout, a standout performance by Beyonce and a game that hung in the balance.Oh, we also had the commercials. Many of them, with the biggest brands vying for share of voice and for popularity. After which, of course, they would wait for the cash registers to ring.In an earlier, pre digital era, advertisers would have been able ...

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