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#SmearForSmear goes viral: Women smear lipsticks to raise awareness for cervical cancer

Jan 30, 2015    

Ever thought that day would come when the ice bucket challenge would become passe? Well it has. The latest hashtag to go viral is #SmearForSmear.The new campaign is being run by Jo's Cervical Cancer Trust and aims to raise awareness about cervical cancer among young women.This campaign has asked women world over to post selfies on social media once they have had their pap smear tests- that helps detect cervical cancer, in a bid to encourage others to book appointments with their doctors.This campaign was launched following reports that the number of young women diagnosed with cervical cancer h...

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