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CEOs dole out big money for CRM, but most of it is a waste

Jul 22, 2015    

CRM software has the potential to transform companies by helping them strengthen relationships with customers and increasing sales. Yet the experience of most companies falls short of this objective. Some 60 percent of CRM implementations fail, and even those that succeed often leave lots of potential on the table, according to a new study from ZS.The survey, conducted by ZS Associates and the Sales Management Association, drew 115 responses, primarily sales leaders and sales operations leaders across industry verticals.The 2015 CRM Survey asked respondents mainly sales and sales operations l...

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