Zynga, the developers of the immensely popular Facebook games Farmville and Cityville, have said that they are not ready to make a foray into developing games for mobile platforms.
Speaking at an industry conference in San Francisco, company CEO Mark Pincus had said he was held back by some unresolved questions over the still-maturing mobile platform, such as whether the Adobe Air and HTML5 technologies will become accepted standards.
According to this report in techcircle.in, Pincus had said, “We’re at the point where it’s obvious that we all should be investing heavily. But I don’t think we have that all-in confident moment. The flywheel isn’t there in an obvious way.”
This would mean that Facebook’s increased focus on mobile games and apps will also increase Zynga’s presence on the platform without the company having to make any significant investment in mobile itself.
Earlier Pincus defended the company dependance on the Facebook platform and said he was not so keen for Zynga to begin distancing itself from Facebook, “We’ve never thought in terms of attachment and detachment from Facebook,” he said at a conference in May.
Despite this, the company did launch its own games service that allows users to play on the company’s website instead of Facebook, potentially driving traffic away from the world’s No. 1 social network that is its biggest partner.
However the Platform is closely tied to Facebook and users still need to log in using their Facebook IDs. All sales from virtual goods in games, such as houses or other items, will be traded using Facebook Credits, the social website’s payment system