Le Eco is all set to renew partnership to set new benchmarks in smartphone market. On the back of the stupendously successful launch and sale of LeEco’s flagship killer Le 1s, the global internet technology conglomerate has now renewed its exclusive partnership with Flipkart. LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms.
An agreement to this effect was signed off by Atul Jain COO Smart Electronics Business on behalf of LeEco and Flipkart. This move is in anticipation of the imminent launch of its next bestseller phone in India.
LeEco entered India with the launch of two Superphones in early 2016 - the Le 1s and Le Max. The devices were available exclusively on Flipkart, and went on to truly disrupt the smartphone market with a sale of 400,000 phones in a short time period, making LeEco the largest exclusive partner on Flipkart.
Atul Jain, COO – Smart Electronic Business, LeEco India, said, “We are extremely pleased to extend our successful partnership with Flipkart and are confident of jointly offering consumers an even better purchase experience backed by the full assurance of a genuine high quality product with warranty support in India. While we aspire to cross our previous sale figures, we are equally focused on redefining the future of smart devices and continue to invest towards delivering truly compelling experiences to consumers at competitive price point along with seamless buying experience.”
Anil Goteti, VP - Business, Flipkart, said, “Le Eco's Le1s has been a great success on Flipkart. We saw massive rise in consumer interest both for the brand Le Eco and the product. We are extremely happy to take this partnership forward for the launch of the next device and are confident that together we will create new benchmarks for the online smartphone space in India. Our focus will be to continue to introduce exciting products through partnerships like these.”
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
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First Published On : Apr 28, 2016 18:05 IST