Zopo Mobile enters Indian smartphone market; launches Speed 7 at Rs 12,999

After Xiaomi, Oppo and several other Chinese vendors, Zopo has entered the Indian smartphone market. The company has introduced a new smartphone dubbed the Zopo Speed 7 at a price of Rs 12,999 and will be exclusively available via Snapdeal from the first week of September. Zopo has launched the smartphone in collaboration with  Adcom which will sell, market and service its phones in India. In terms of specifications, the smartphone features a 5-inch HD display with a 1920 X 1080 resolution. It is powered by a 64-bit octa-core MT6753 SoC clocked at 1.5GHz along with 3GB RAM. It includes an internal storage of 16GB. The device runs Android 5.1 Lollipop with the Z UI on top. It is equipped with a 13.2MP rear camera and is backed by a 2500 mAh battery. Additionally, it has features like 4G LTE, Dual SIM and Face Beauty 4.0. Commenting on the launch, Kevin Xu, CEO, ZOPO Mobile said, “ZOPO has been building a steady and reliable reputation as one of the best Chinese phone producers in the last few years. The goal has always been clear in the path towards globalization; to expand our market reach. India is a logical and imperative step in this journey to success. Chinese smartphone brands have been enjoying a 97% YOY share of the market (second quarter CY 2015) and we wish to tap this ripe consumer base with the best of our products. We have been continuously working towards the expansion of our global footprint and ZOPO is actively pursuing its goal to enter and leave a mark in the extremely enticing Indian market.”