WWDC 2017: Apple updates the App Store with new features and a revamped interface

The Apple App Store has finally got a well deserved update as the company announced a revamp yesterday at its annual World Wide Developers Conference (WWDC). It is definitely one of the biggest updates since its launch and the new UI is said to be aimed at helping consumers discover new applications as well as learn how to properly use them.

The update will also be beneficial for developers as they can seek more users by providing a more rich summary of their products on the new App Store.

Philip Schiller, Apple’s senior vice president of Worldwide Marketing said “Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week. Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”

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Users will now be greeted with a new homescreen-like tab called "Today." According the Apple, it will feature exclusive premieres, new releases as well as recommended tips and how-to guides to help customers use apps in innovative ways. It will also be a destination for in-depth features and interviews filled with artwork and videos while App Store’s global team of editors will share the stories behind the apps and games to promote the developers.

Apps and games will now get separate tabs, which makes sense as games is the most popular category on the App Store. The dedicated games tab will feature recommendations of new releases and updates, videos, top charts just for games and hand-picked collections. Apps will also have their own tabs, and just like the Games tab, the Apps tab will have recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.

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The Updates and Search tab are also present and would work just like before although Search has been updated to include editorial content found in Today, Games and Apps.

There are also changes in the app product page as the developers can now add up to three video app previews and five screenshots, which can be localized so a customer in any country can have a customized version of the video. Apple is also making in-app purchases more discoverable as it will now show up on an app product page, in search results, and editors can feature them in Today, Games and Apps.

There are a bunch of more features coming to the App Store as Apple had briefly mentioned them in a single slide during the announcement at WWDC.  We could see auto-renewal with Apple Pay, increase in Test-Flight testers, receipt enhancements, new design resources and more.

The updated Apple App Store will be a part of the new iOS 11 update and for those who are too eager to try it, a developer preview of iOS 11 is out and available to iOS Developer Program members.


Published Date: Jun 06, 2017 01:44 pm | Updated Date: Jun 06, 2017 01:44 pm