Vine introduces Trending Hashtags to the app

Six second video creating platform Vine has added a new section to its app that will keep a note of Trending Hashtags in order to facilitate discovery within it. Vine seems to be following parent Twitter’s footsteps by deeply integrating hashtags into the discovery function of its app.

In a blog post announcing this new section, Colin Kroll, Co-Founder and CTO of the GIF app explained that the platform had been launched with an Explore section in order to make it easier for users to find great content, like popular posts and hashtags, from accounts they may not follow. “Since launch, there have been a ton of awesome, creative posts that don’t always make it to the popular sections. In many cases, these posts include a hashtag that the community is using,” he writes.

You can find Trending Hashtags in the Explore section

You can find Trending Hashtags in the Explore section


In order to surface these posts that usually follow a single theme, Vine has created the Trending Hashtags section. It is supposed to feature all the fastest rising hashtags on Vine, so it becomes easier for you to keep looking for videos. Kroll explains though, that this section must not be confused with hashtags that contain most posts. “These hashtags signify those that have moved up quickly in popularity; they aren't necessarily the hashtags with the most posts,” he says.

It is not quite clear whether Vine’s Trending Hashtags section will function in the exact same way Twitter’s functions. It won’t be too surprising if it did, given how Twitter has been sprinkling Vine with all its TLC.

There doesn’t seem to be a need to download an update to be able to access Trending Hashtags. You can simply open the app and navigate to the Explore section to check out what’s been trending in the Vine world.

Vine has had a series of ups and downs ever since it was launched earlier this year. The platform allows for users to upload six second GIF clips that loop and can also play sound. While it was hailed as the future of tweeting by many, New York Times reporter Nick Bilton realised that using Vine to discover porn was extremely easy. All a user needed to do was use the keyword ‘#porn’, which leads to a trove of sexually explicit videos on Vine. Evidently, the short, looping format is extremely lucrative for pornographers to peddle their wares on Twitter. After many bouts of sparring between Apple and Vine, Twitter blinked and made sure there were explicit warnings about videos marked to be containing such videos.

Ever since, Vine has come to its own and managed to carve quite a niche for itself in the world of social media. Late last month it gained even more popularity after makers of the upcoming Marvel superhero movie, The Wolverine took to Vine to release a pre-teaser for the flick.



You can download Vine for iOS here.

Published Date: Apr 06, 2013 10:22 am | Updated Date: Apr 06, 2013 10:22 am