So, the next time someone asks you for directions to Snapdeal.com Nagar in Uttar Pradesh, India, don’t be surprised. For the villagers belonging to this humble village in the northern Indian state, actually took up the name of the brand which adopted it as a mark of gratitude. Shiv Nagar, a lesser known part of the larger state is now well under the protective wing of Snapdeal.com, the popular online group buying brand as a part of the latter’s CSR (Corporate Social Responsibility).
Way to Snapdeal.com Nagar, U.P.
As a part of the project, Snapdeal would look after the village’s infrastructure, water facilities, and support for the local school and hospital. The change of name wasn’t a part of the plan, the company had initially wanted to further its social services, and it were the villagers who thought to thank them in a befitting manner; a privilege last earned by Jamshetji Nusserwanji Tata (Tatanagar), and Gujarmal Modi (Modinagar).
With more and more companies implementing CSR-istic policies into their business models, instances of these kinds will only mean a pleasant surprise.
Source: The Economic Times
Published Date: Jun 15, 2011 04:52 pm | Updated Date: Jun 15, 2011 04:52 pm