Twitter is starting a service that functions sort of as a newsletter for their Discover feature. The microblogging service announced in a blog post that you can 'discover the best of Twitter in a weekly email digest delivered to your inbox'. The e-mail is essentially a summary of the most important tweets and stories shared by the people that you are connected with on Twitter. The e-mail is formatted like the Discover tab on Twitter, where you can see who posted the story beneath the summary, to allow you to decide which stories are important to you. If you click any headline, you will be taken straight to the story. You can also tweet your feedback directly from the e-mail as well as see related tweets from the people you follow.
Twitter in your inbox
Twitter says that the e-mail will also contain the most engaging tweets that are seen by the people you follow. You will be able to read the engaging tweet, even if you don't follow the user who posted it. Twitter says, "You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them." The e-mail service will be rolling out to everyone over the next few weeks and they're telling users to keep checking their inboxes for new messages from the microblogging service. Just like other Twitter e-mail services, you can customize the settings of the e-mail digest from the Notifications Settings on your Twitter page.
Twitter recently made deals with two companies that could potentially be the power sources behind the new e-mail digest. According to Mashable, one was a personalized e-mail marketing provider, called RestEngine. Twitter hired the team behind RestEngine. The microblogging service also acquired a start-up, called Summify earlier this year. Before Twitter acquired Summify, what the latter service did was send users an e-mail with five stories that they should read based on what their friends posted and engaged with on Twitter. Will you want to read the Twitter e-mail digest? Or will you send it to trash? Let us know in the comments section below.
Published Date: May 15, 2012 10:31 am | Updated Date: May 15, 2012 10:31 am