Toshiba Takes On Amazon and Apple With Dual - Screen PC

Toshiba on Monday launched a dual-screened mini notebook PC that can be used as an e-book reader, adding to competition for the likes of Apple Corp's iPad and's Kindle. The new gadget, which can be used like a conventional clam-style notebook PC with a software keyboard, or turned 90 degrees for use as an e-book reader, will go on sale in Japan in late August and later in Europe, the United States and other markets. Toshiba unveiled the Libretto W100 at a lavish event in Tokyo that also marked a quarter century since it launched the world's first laptop in 1985.

The new touch-screen gadget, which also faces potential competition from Sony Corp will not shake up the e-book reader market at this point, because the company has yet to draw up any agreements with content providers. But executives were keen to emphasise that the Libretto, which they expect to retail for about 120,000 yen ($1,320) in Japan, compared with $489 for the larger of Amazon's Kindle devices, or $499 for the cheapest iPad, offers more than a passive "consumption" experience.

"Apple's iPad is probably creating a new market in terms of consuming information, browsing and reading books," Masahiko Fukakushi, president and CEO of Toshiba's digital products and network unit, told reporters. "But when it comes to creation or production ... what we have been doing still has a lot of value. We want to continue to do both."

Published Date: Jun 22, 2010 10:19 am | Updated Date: Jun 22, 2010 10:19 am