Sify Technologies Limited has just announced its partnership with FM radio brand, Radio City 91.1 FM, by integrating PlanetRadiocity’s Web Radio to launch Radio on Sify. This tie-up will enable visitors to Sify.com to enjoy Bollywood, Indi-Pop and other genres of music 24x7.
Joining forces to bring the airwaves to the net
The content broadcast on Radio on Sify will be different from the terrestrial programming of Radio City 91.1 FM. Some of the special features of Radio on Sify include:
- Uninterrupted streaming: Visitors can listen to their favorite songs without any buffering at an internet speed as low as even 128 Kbps.
- Popular RJs: Visitors/audience can select songs from a given list and dedicate it to friends/loved ones. The RJ will announce the dedications during particular shows.
- Facebook apps: Users can post their comments/dedications via any mail id or their Facebook account. Comments/dedications will also be posted to their Facebook walls.
- Show Time: Show Time features the daywise list of all the shows.
Speaking on the launch, Mr. Natesh Mani, President, Consumer Infrastructure Services, Sify Technologies, said, “We believe, Radio on Sify is a complete ‘fun and masti’ offering for young professionals and next generation listeners. We are delighted to partner Radio City and integrate an Indian Internet Radio channel with Sify.com.”
Commenting on this partnership, Ms. Rachna Kanwar, Head of Digital Media & New Business, Radio City 91.1 FM, said, that the move to integrate and create an online scenario for their listeners was a strategic move for Radio City and that this was how they hoped to – ‘monumentally increase our listener base among Indian netizens globally.’
Radio on Sify will now appear as a tab on the homepage in all Sify mylife cybercafés and for all Sify Broadband users. To listen to Radio on Sify please visit: www.sify.com/radio.
Published Date: May 11, 2011 09:15 am | Updated Date: May 11, 2011 09:15 am