Samsung is being accused of hiring people to post fake reviews for HTC phones in Taiwan. HTC has said that Samsung's tactics have mailgned the name of the company and tarnished the products, especially the HTC One.
After receiving a series of complaints, the Taiwan Fair Trade Commission is probing Samsung over false advertising. Although precise details of the derogatory remarks aren’t confirmed yet, Samsung is being accused of recruiting students to post malicious comments, and also write articles recommending Samsung and criticising HTC.
Samsung accused of criticising HTC products
While Samsung holds nearly 40 percent of the global smartphone market share, HTC has a meager 4.6 percent of the pie. Both have products that closely compete in terms of specifications. Samsung’s 2012 flagship Galaxy S3 competes with the HTC One X+ while the recently-announced Galaxy S4 competes with the current HTC flagship One. Since the time of their launch both the Galaxy S4 and the HTC One have generated lot of buzz, while the HTC One is expected to hit Indian stores later this month for Rs 42,000, the Galaxy S4 will be reportedly available in the grey markets by April 22 for somewhere around Rs 60,000.
According to AFP, Fair Trade Commission spokesman Sun Lih-chyun revealed that the case was set up last week after they received complaints. If the ruling finds Samsung guilty, then the company and its local advertiser could face a fine of up to $25 million New Taiwan Dollars (approximately 4.5cr) for false advertising. Samsung Taiwan claimed that the company hasn’t been informed about the investigation by Fair Trade Commission. However, they’ve put up a Facebook page regretting "any inconvenience and confusion from the Internet event". Further, the Facebook page also claims that Samsung Taiwan has ceased all the marketing activities that involve the posting of anonymous comments.
Speaking about false advertising, Samsung was earlier fined TW$300,000 (approximately Rs 5,44,000) by the commission for a misleading advertisement about the camera capabilities of Samsung's Galaxy Y Duos GT-S6102 smartphone.
Published Date: Apr 17, 2013 10:21 am | Updated Date: Apr 17, 2013 10:21 am