Salesforce acquires MinHash, start-up that created AI-driven marketing assistant

According to reports, Salesforce has acquired MinHash – a start-up based in Palo Alto, co-founded by Naren Chittar and Jayesh Govindarajan.

MinHash is known most for AILA, its Artificial Intelligence driven personal assistant that specialises in marketing. It scans media outlets, social channels and on-site interactions for breakout themes. It can learn from these inputs and convert it into insights that marketers can use to identify campaign themes, find new users and execute marketing campaigns at scale. The young company has a very small group of investors that include Raymie Stata, ex-CTO of Yahoo and Amit and Arihant Patni, finds TechCrunch.

MinHash has confirmed this development by putting a message on its website. The message reads, "We’re excited to share the news that the MinHash team is joining Salesforce. At Salesforce, we will continue to pursue our passion for search, data science and machine learning on a much broader scale, as part of the world’s #1 CRM company." It also says that the MinHash platform will be discontinued on January 21, 2016.

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The report also adds that while the MinHash product may no longer work after that day, the co-founders as well as two other members of the team – Anuprit Kale and Edgar Velasco will be joining Salesforce where they may rebuild a version of their product, as part of Salesforce's search and data science teams.

Other acquisitions by Salesforce this year include Tempo AI, a mobile productivity app maker that develops smart calendar and Toopher – a provider of enterprise multi-factor authentication platform.

Published Date: Dec 15, 2015 03:14 pm | Updated Date: Dec 15, 2015 03:14 pm