In a bid to give the content on Google TV a healthy push, the search engine giant, Google has acquired media software maker, SageTV. SageTV provides digital video recorder and media center software, but has been particularly known for its ‘place-shifting’ technology that it provides to its users, using which they can watch media remotely.
In fact, according to speculation, it is this very service (place-shifting) that prompted Google to acquire SageTV. Google has been reportedly working on improving the content on Google TV, and this acquisition was the next logical step in that direction. Google’s TV service lets users access the internet, as well as scan through television listing. The SageTV acquisition comes after several content acquisitions that Google has done to boost content on its Google TV service. These acquisitions include: NBC, Netflix, Amazon, among others.