Pine Mobiles to Upstage the 'Mass-Market' Mobile Segment

Pine Mobiles Pvt Ltd, is a Singapore based company entering the Indian telecom sector.


With a product base totally focused on the mass market and rural India, Pine mobiles has already entered the market across North East, Orissa, Uttar Pradesh, Punjab, Haryana, Rajasthan and Gujrat. This newbie is now all set to launch in cities down south, Himachal Pradesh, Jammu & Kashmir, Bihar, Chhatisgarh and Uttaranchal

Elaborating the marketing plans, Mr. Rohit Agarwal stated, “We are focusing on in-store branding and forging alliances with retailers. At Pine, we aim to reach 5000 premium counters by the end of 1st quarter, which will together account for 70% of the over-all retail sales. We will have widest network coverage among all the brands. Trade friendly policies and marketing investments will only add to its superiority.

Pine is a brand for masses catering to their demands. Pine has features of High-end phones at very affordable prices. Capturing the thoughts of audience, Pine delivers a value for the money.


“U name it, we have it” based on this concept, Pine mobiles has unique propositions like having a video option in its Entry-level phones. Pine Mobiles bring some of the leading technologies first qwerty Email, a 3 sim technology and a qwerty phone with longest and an unrivalled battery life gives an edge over other mobile phones. Pine has come up with its feature rich phones like KING, EXECUTIVE, A1, BEE and TRIO in the Indian market and much to the surprise of the buyers, the price range will be Rs1800- Rs 4000. All are Dual sim except for TRIO, which is a 3-sim phone. Industry specialists, including the media, have extensively reviewed pine mobiles and their response has been encouraging.


Pine believes in superior sales service to be an intrinsic part of our business model. It has among the largest after sales service infrastructure in India and a nationwide service network with 310 service centers across Punjab, Chandigarh, Uttar Pradesh and areas in North East. The fully equipped service factory at Noida will be an answer to most of the problems of the customers and an added advantage would be a consumer friendly DOA Policy.

Published Date: Jun 11, 2010 02:31 pm | Updated Date: Jun 11, 2010 02:31 pm