Mobile apps seem to have become a great way of alluring users in the recent times. Remember when RIM faced an outage last year; it tried offering free apps to cool off the heat that had generated. Nokia has also announced a range of freemium apps and games on its select phones. These apps will be made available free of charge for those who purchase Nokia C5-05, Nokia C5-03, Nokia 500, Nokia 603 and Nokia 701. Nokia has put in a huge sum here (read Rs.3,850). On buying one of these handsets, simply download apps worth Rs.3,850 for free. This isn’t just for their new users, but existing users can also avail of this offer. Symbian users simply need to SMS Nokiaapps and model number to 55555, and they will receive the activation code.
The premium apps to be given for free also include exciting labels from EA sports, such as FIFA ‘12, EA Cricket ’11, Tiger Woods PGA Tour ’11, Tekken, Medal of Honor and Need for Speed. If you aren’t an EA fan, then some other popular games include Monopoly, FIFA ‘11, Flight Control, Zuma’s Revenge and Hard Rock collection. Nokia C5-05 and Nokia C5-03 users can take advantage of several utility apps, apart from gaming. The several utility apps made available, include SMS scheduler, SMS spam manager, Call recorder, Contacts Hider and Message Hider.
V Ramnath, Director, Sales, Nokia India said, “Apps are an extremely integral part of the overall mobile experience for our consumers. Our research has shown that gaming and utility apps are among the most consumed categories on the Nokia Store. This offer brings a fantastic collection of premium apps and games for Nokia consumers absolutely free, and will help bring alive the mobile experience.”
Although not as vast as the Android and iOS app stores, the Nokia Store has 100,000+ apps and is driving more than 13 million download requests per day. It claims of about 100 million registered Nokia Store customers and 350 developers who have crossed more than 1 million downloads.