Amazon has opened up its first brick and mortar bookstore in the heart of Manhattan. The store is located at a luxury shopping complex in New York’s Columbus Circle.
The 4,000 square feet wide store has close to 3,000 books on display and what kind of books will be available on the store is determined by data gathered by Amazon from curators recommending titles online. Apart from physical books, Amazon has also put up its branded electronic products like the Kindle e-readers, Fire tablets, TV systems and of course the Echo voice assistant.
The Amazon bookstore is also unique when it comes to payments as only credit cards or Amazon online accounts can be used to pay for any purchase made. Now that's a way to maintain, as well as add more consumers on their core online store.
According to investor and Inside.com founder Jason Calacanis, "There are a number of people that haven't become a prime member and haven't played with the Kindle. This is Amazon's way to do on-ramp retail and relationship retail."
Amazon Books vice president Jennifer Cast says that the company, from its online bookseller roots, has collected some 20 years’ worth of information on published books and their ratings. "It really is a different way to surface great books."
The online retail giant already has plans to open three more stores in New York and expand to more cities in the months to come.
Published Date: May 25, 2017 02:28 pm | Updated Date: May 25, 2017 02:28 pm