New technology to assist online apparel shopping

People loaded with baggage walking across shopping malls could be passé in near future, owing to the increasing trend of online shopping. However, shopping for apparel and getting that right fit, look and feel is troublesome. Online shopping for books or electronics has been on a rise, but the same cannot be said when it comes to apparel shopping. According to Reuters, Asaf Moses now displays newer ways to measure body dimensions. He is the co-founder of Upcload, a technology company working towards helping people size up at home.

Shop online (Image Credit: Getty Images)

Measure up at home (Image Credit: Getty Images)


The new technology by Moses is said to take accurate measurements in just three minutes. This technology will allow users to check their measurements at select retailer websites to ensure that the apparel gives the right fit. is using robotic mannequins posing in similar dimensions as shoppers. "Robots are a fantastic tool to see how garments look on differently-sized human bodies", said Heikki Haldre, co-founder and CEO of the Estonia-based company. The robot is photographed numerous times in various permutations, and the shopper views one of the pre-recorded images.

Forrester Research says that 10.9 percent of apparel and accessories transactions are conducted online, while it's 25 percent for books and 17 percent for consumer electronics. These personalized shopping options could lead to increase in online shopping.

Published Date: Nov 28, 2011 02:51 pm | Updated Date: Nov 28, 2011 02:51 pm