Nazara Technologies and Electronic Arts Tie-Up in South Asia

With Indian mobile users poised to take up fast 3G data services and high end gaming, Indian mobile games company Nazara Technologies has entered into a strategic relationship with EA Mobile, a division of Electronic Arts Inc., to bring the EA Mobile catalog of brands to over 600 million Indian mobile phone consumers.

The agreement gives Nazara exclusive rights to distribute the EA Mobile catalog on all carriers, third party channels, aggregators, retail channels and local OEMs in India, Sri Lanka and Bangladesh.

Published Date: Jul 09, 2010 01:38 pm | Updated Date: Jul 09, 2010 01:38 pm