Microsoft "Halo: Reach" Sales Hit $200 Mln on 1st Day

Microsoft said on Thursday that its new videogame "Halo: Reach" had racked up $200 million in sales on its launch day, boding well for the November debut of the Xbox 360 console maker's new gaming system. "Halo: Reach" is the latest version of the blockbuster "Halo" game series and went on sale this week. The franchise has sold more than 34 million copies in the nine years since its debut, boosting the popularity of Microsoft's Xbox console. "That's more than any game, any movie, any entertainment experience that was launched in 2010," Phil Spencer, vice president of Microsoft Game Studios, told the audience at the Tokyo Game Show about the "Halo: Reach" debut. He added that the "Halo: Reach" launch had also helped lure millions of gamers to Microsoft's online game system Xbox Live. The "Halo" series has grossed nearly $2 billion in sales over its lifetime.

Published Date: Sep 16, 2010 10:45 am | Updated Date: Sep 16, 2010 10:45 am