Micromax has teased a new phone on its Twitter stream. The tweet with a teaser GIF was taken down after it was initially put up, and now it has returned again. There is not much that can be made out from the tweet, apart from the number 8. The wording suggests that this is just the start of a new approach for Micromax, and users might see a series of new phones, or at least the company heading in a new direction. We are so ready, Micromax.
Micromax was at one time the top smartphone seller in the country, a position it has lost. Over the course of the past few days, Micromax has been teasing another a new device in the offing, in the form of puzzles. Users are expected to find words in a grid of letters, that indicate the features and applications that will be included in the new model. It is unclear if the series of teasers are regarding the same device, or multiple devices.
The puzzle has the hidden phrases 4G VoLTE, Google Duo, Video Calling and 12 Languages. These seem to be the features and software included in the new phone. The way the two circles of the number 8 alternatively flash, seem to indicate that at least one of the devices will sport a dual lens camera. The same puzzle was tweeted again, with the comment "get ready to feel the spark." Make what you will out of that.
According to an exclusive report in India Today Tech, Micromax is going to launch a premium category product by the end of March, to take on the flagships in the market. This would certainly be a new direction for the smartphone maker.
However, according to a report in Economic Times, Micromax is on the verge of launching a low cost 4G VoLTE device, somewhere in the range of Rs 2,500.
If both reports turn out to be true, purchasers of devices across segments are going to be pleased, and we may be getting multiple devices from Micromax afterall.
There are three pieces of evidence that point to a low budget smartphone. One is the report that Micromax is going to release a low cost device, the second is that Micromax itself has teased 4G VoLTE as a feature in the phone. The third piece of evidence is that in January, the Government held a meeting of Indian smartphone manufacturers Karbonn, Intex, Micromax and Lava. The companies were asked to come up with 4G VoLTE devices that cost less than Rs 2,000.
Published Date: Mar 17, 2017 05:01 pm | Updated Date: Mar 17, 2017 05:01 pm