Meizu expected to finally launch smartphones with Snapdragon chips this year

Chinese smartphone maker Meizu has been rumoured to launch its new smartphones this year with Qualcomm Snapdragon chipsets. According to a leaked image which reveals Meizu’s product lineup for the year 2017, it shows that the company has plans to release a device in December with a Snapdragon 626 processor.

Another report suggests this might happen earlier than that. A source in the supply chain said that Meizu is planning to launch smartphones with Qualcomm in the third quarter of 2017 and it is aiming for 30 percent of smartphone shipment this year to be powered by Qualcomm chips.

Meizu was in a legal battle with Qualcomm in 2016 where the chip-maker sued the Chinese smartphone maker over patent infringements and for not paying royalties. While the case has been settled a new agreement has been signed.


Image: GizmoChina

Meizu is planning to move to Snapdragon chips because of its rivals, Oppo and Vivo. Both the leading Chinese smartphone manufacturers have reduced the number of MediaTek chips in their device since the fourth quarter of 2016. About 50 percent of Oppo’s total shipments in 2016 were powered by MediaTek and only 20 percent of Vivo’s total shipments had MediaTek chips. This contributed 30 percent to MediaTek’s revenue growth last year however its gross margin drop by 35.6 percent due to aggressive pricing from Qualcomm in the low and mid-range segments.

Published Date: Mar 16, 2017 12:43 pm | Updated Date: Mar 16, 2017 12:43 pm