Loop Mobile launches traffic alert service in Mumbai

Loop Mobile has announced in an official statement that it has launched a traffic SMS alerts service for its subscribers in Mumbai, in a bid to facilitate a better traffic experience in Mumbai. One can subscribe to alerts by sending a text message SUB TRAFF to 53535 (toll-free) or dialling the USSD code *888*8#.   


Loop Mobile claims to be the first operator in India to have launched this service in Mumbai. This service allows Loop Mobile subscribers to choose the start and end locations while selecting the time to receive real time traffic information throughout the day suiting their routes of travel.

New plan launched

For a better traffic experience



Surya Mahadevan, Chief Operating Officer, Loop Mobile (India) Limited, said, “As a Mumbai operator, we cater to specific needs of our subscriber that enhance the mobility experience. We are pleased to offer this solution which will add value to subscribers and be alert and aware of congestion on the roads. This refreshingly different service is another addition to our wide array of VAS services.”


Live traffic information directly sourced from the Traffic Police control room will be pushed to the subscribers during peak traffic periods in the day. In the future, subscribers will also get travel time estimates and alternate route suggestions as part of the SMS. The service is charged at Re 1 per day for prepaid users, and Rs 30 per month for postpaid users. After subscription users can set the route preference by sending an SMS with the text SMS TRAFF <Areaname> to <Area name> (eg: SMS TRAFF Andheri West to Mahim) to receive daily alerts along that route.


Users can also get on-demand alerts by sending GET <Area name> to <Area name> to 53535. Loop Mobile has partnered with Birds Eye Systems to provide the service.


Brijraj Vaghani, co-founder of Birds Eye, said “This innovative product is designed to make a Mumbai commuter’s life easier. It sources data from public transport vehicles moving across city streets. The information is then overlaid on a digital map or provided in text format to users. The SMS alerts will include speeds at which traffic is moving along different stretches of the road. The services will also keep customers alert of road accident and event information. The traffic alerts will be integrated with the Mumbai Traffic Police website.”


The telecom provider took a step ahead when it introduced the M Wallet service recently, enabling its users to make social payments to friends and family just by sending a simple text message. Money transfer is now possible through SMS on Loop Mobile.


The M Wallet service can be used to send money to any mobile number and any operator across the country, unlike with other operators. The money transfers can be made to any operator, and also allows bill payment of any operator. To create a free M Wallet, send ‘Money’ to 51888, to load the wallet with cash. This service has been launched in partnership with Zipcash.

Published Date: Oct 17, 2012 05:36 pm | Updated Date: Oct 17, 2012 05:36 pm