LG announces new IPS4 series monitors

LG Electronics (LG) has announced the availability of a new line of monitors, the IPS4 series. These monitors feature In-Plane Switching (IPS) rather than conventional Twisted Nematic (TN) panels, allowing for better colour reproduction, picture quality and colour shift-free wide viewing. Thanks to a wide viewing-angle (178 degrees), the new IPS monitors enable viewers to enjoy clear picture quality without any colour shift whether they are sitting, standing or lying down. Their ‘Smooth Colour Change’ also eliminates blur generated from rapid motion in action scenes, sports or video games so that viewers feel less eye fatigue even during longer viewing sessions. When all of these technologies are combined, the result is a richer, more comfortable viewing experience.

The IPS4 series monitor

The IPS4 series monitor


By boosting colour consistency and minimizing colour changes, the IPS4 series is able to reproduce original colours, virtually eliminating the gap between what is shot and what is shown. As such, the IPS4 monitors are ideal for anyone engaged in photography or video editing. "Despite strong sales and dominating the professional market, IPS monitors were less popular with the majority of consumers due to the cost of high-quality IPS panels," said J.J. Lee, Executive Vice President and Head of IT Business Unit of LG Home Entertainment Company. "With the launch of the affordable IPS4 series, LG is taking a huge step in making IPS monitors ubiquitous in every room."

A number of easy-to-use functions add to the appeal of the IPS4 series. For instance, the Dual Smart Solution feature uses a simple one-click set-up to run dual monitors, and even creates a dual taskbar and auto-optimized dual web split screen. The Dual Screen feature optimizes the window size to automatically divide the screen to view multiple web pages, making it easier to multitask online. Efficiency has also been improved. The monitors are equipped with a cable management design that does away with the messy snarl of wires. The IPS4 series is much more energy-efficient compared to conventional LED monitors without sacrificing picture quality.

LG's IPS4 series will first become available in Asia in May followed by Europe and North America in the coming weeks.

Published Date: Apr 28, 2012 12:06 pm | Updated Date: Apr 28, 2012 12:06 pm