Turns out the BBM iOS has been launched only for smartphones, leaving iPad and Android tablet users in the lurch. This means the application is also slated to miss out the Google Nexus 7.
While the company's CEO and President Thorsten Heins revealed that BBM would break away from BlackBerry branded handsets for the first time in the coming weeks, with separate BBM iOS and Android apps coming out in the coming months, in a conversation with Trustedreview.com, BlackBerry said that the focus of this expansion for now will be completely on smartphones.
The reason that the company has behind this decision is that the smartphone platform is perfect for BBM due to the on-the-go-nature of the app itself, which may change if the app user is able to access the same on tablets or desktops.
BlackBerry's CEO and President Thorsten Heins announcing the expansion
Vivek Bhardwaj, head of the BlackBerry Software Portfolio, explained further by saying, "the smartphone is our real focus and again it comes back to what BBM is. If you look BBM and the engagement and the activity, it's because it is mobile, because people are on the go."
Defending his stand, he said,” when you start looking at tablets, computers and other screens, the usage model changes and behaviour changes. For us right now the absolute focus is getting BBM onto smartphones."
While not discounting that there could be a BBM iPad app in the future, Bhardwaj cautioned that there may be some amount of wait, because it would take the company some time to figure out how to get the application onto over-sized devices.
The announcement of BBM expansion has caused ripples across the market, with the BlackBerry software head hinting that the messaging service maybe seen across all kinds of connected devices, including the automotive industry and even smart TVs area that the company was looking into.
Published Date: May 17, 2013 01:54 pm | Updated Date: May 17, 2013 01:54 pm