When it comes to designing gadgets for women, companies are fairly convinced that women aren't going to be happy with the regular black and white smartphone or a black or white device. Which is perhaps why Pink or colourful back covers on devices aren't so uncommon. Even the new Galaxy Note 4 comes in a colour called Blossom Pink.
So when it comes to creating wearable devices, companies are trying to ensure that the gadgets for women can double up as accessories. And Intel has taken the first step in clearly defining the gender boundaries onwhen it comes to smartwatches as the company has launched a new device called MICA which can double up as a bracelet and a smartwatch.
According to a report on "The Verge the "My Intelligent Communication Accessory (or MICA), a wireless bracelet that could easily be confused with a normal piece of jewellery from one side, and a smartwatch on the other."
Intel's official press release says, "As a feminine accessory blending seamlessly into everyday life, MICA ushers in a new era converging fashion and technology by integrating a woman's luxury accessory with technology in order to complement and enhance a woman's work and social life."
Once again the sole aim of smartwatch appears to be that women should feel that the device can at least be passed off a luxury accessory.
So what exactly can MICA do? The smartwatch can receive SMS messages, meeting alerts, and general notifications for now. Intel has promised to add more functionalities later on. Interestingly it comes with its own 3G radio, according to Business Insider which means you don't need to connect it to a smartphone. So far this sounds like the coolest feature of the device. It also comes with wireless charging support and curved 1.6-inch scratch-proof, sapphire glass touchscreen display.
As far as design goes MICA's has semi-precious gems and water snakeskin with advanced technology. MICA will be available in two styles: one has a black watersnake skin, pearls from China, and lapis stones from Madagascar, while the other style will feature white watersnake skin, tiger's eye from South Africa, and obsidian from Russia.
In terms of design, it looks like a very chunky bracelet, the kind that might not look great if you have slender wrists. The device will be officially lauched at Opening Ceremony Spring/Summer 2015 fashion in New York during New York Fashion Week (this starts on 7 September this year) and will be in stores by 2014 holiday season (US.)
And the price: Well luxury doesn't come cheap and it is expected to be around $1000 according to the Business Insider report.