Intel launches new Ultrabooks with Ivy Bridge in India

Ivy Bridge is clearly the buzzword at Computex, this year and apart from Intel, every manufacturer worth its salt has an Ivy Bridge offering, be it a notebook or even a tablet. Along with that, Intel has announced their new CPU line-up in India as well for notebooks, desktops and All-in-one (AIO) PCs. The notebooks powered by these CPUs will be available from all major OEMs operating in India, like Dell, Asus, Acer, HP, etc. Also, the Croma chain of retail stores will be amongst the first to receive these new notebooks, so you can have a hands on with them before buying. They will also be the first partner to offer Intel’s Anti-Theft service in India. “Croma is proud of being Intel’s first partner in offering Intel Anti-Theft service in India since last year. Mobile PC usage in India is on the rise and we expect to further accelerate it with the new Ultrabooks and increased mobility brings with it the need for increased security. With Intel Anti-Theft technology we are able to secure the laptops and Ultrabooks purchased at our store so that our customers can safeguard their devices giving them peace of mind and helping us reaffirm our resolution of brining a world-class shopping experience to our customers,” said Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd.

Slim and trim

Slimmer, lighter and hopefully cheaper


Powered by 3rd Generation Intel Core processors, made with the advanced 22nm 3-D tri-gate transistors, these new Ultrabook devices are responsive and more secure to better protect personal information. The new chips also offer increased media and graphics performance, long battery life and more choice in stylish designs. Because of the 22nm tri-gate transistor manufacturing technology the 3rd Generation Intel Core processors now deliver 22 percent faster performance on multi-threaded applications, compared to 2nd Generation Intel Core processors. For example, experiences when using photo editing software or many games will significantly improve based on the new processors. The new Ultrabooks have up to twice the video processing and 3-D graphics performance of the prior generation, cutting a user’s video processing time in half and making for a smoother, richer visual experience. All Ultrabooks with 3rd Generation Core processors will have built-in visuals with features like Intel Quick Sync Video, Intel Clear Video HD, Intel HD Graphics, Intel InTru 3D, Intel Wireless Display and Intel Insider.

Intel is working across a broad cross-section of the industry to accelerate and enable thin and light designs. A recent and significant breakthrough in chassis design using existing materials and standard injection molding equipment will enable an Ultrabook chassis that is equivalent in quality to machined aluminum and die-cast metal solutions in the market today. Borrowing engineering approaches from the automotive and aerospace industries, the new chassis design has the potential to reduce chassis costs by up to 65 percent and is expected to be in market next year.


Published Date: Jun 07, 2012 11:50 am | Updated Date: Jun 07, 2012 11:50 am