Indus OS partners with Digital Turbine to monetise smartphone users in emerging economies

Indus OS has signed a multi-year agreement with Digital Turbine to monetise smartphone users in emerging economies. Indus OS is the second most popular smartphone operating system in India, with a market share more than Apple's iOS. Digital Turbine is an app delivery and advertising services company based in the US. Indus OS has already been using the Ignite platform by Digital Turbine for its ad campaigns since May 2017.

Rakesh Deshmukh, co-founder and CEO of Indus OS said, "Our mission is to develop technology to cater to the economic, social and regional diversity of the region. We are the first to deeply customize a smartphone experience that meets the real needs of the emerging market's citizens through innovation, simplification and localization. By partnering with Digital Turbine, we are able to provide tailored app recommendations that fit the local market and improve end customers' overall experience."

Bill Stone, CEO of Digital Turbine said, "Simply stated, our Ignite platform provides mobile ecosystems an easier way to scale. It delivers a relevant suite of app campaigns to end customers by leveraging our extensive advertising network and exclusive partnerships with top mobile ad agencies. Simply stated, our Ignite platform provides mobile ecosystems an easier way to scale. It delivers a relevant suite of app campaigns to end customers by leveraging our extensive advertising network and exclusive partnerships with top mobile ad agencies."

125 million smartphones are expected to be sold in India in 2017. By the year 2020, there will be an additional 500 million smartphone users. Indus OS aims to attract at least 100 million of these smartphone users by 2020. A majority of these new users will not know English, and Indus OS has built their operating system around making the smartphones usable in the Indian context, with a focus on those transitioning from feature phones to smartphones for the first time. Indus OS is available in 12 local Indian languages.


Published Date: Jun 02, 2017 01:06 pm | Updated Date: Jun 02, 2017 01:06 pm